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Dear Diary: 3 Interesting Facts from the USPS 2016 Household Diary

Dear Diary: 3 Interesting Facts from the USPS 2016 Household Diary

The United States Postal Service recently released their 2016 Household Diary Study, which, since 1987, has set out to collect data on household use of mail and how that use evolves over time. The survey “collects household information on demographics, lifestyle, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies.” It’s a long, comprehensive, and interesting (really!) document. We pulled three facts worth noting about transactions mail.

Here’s How We Can Refresh Your Invoice Package

Here’s How We Can Refresh Your Invoice Package

Summer brings so much possibility: Long days by the pool, drives to the beach, and better looking invoices.Now is an ideal time to update your invoice package, whether you use electronic billing services or print and mail. Ideally, the refresh would accomplish three things:1. Present a more polished, modern look for your company.2. Tighten up the organization of the invoice’s elements, and perhaps even incorporate some targeted messaging.3. Improve customer response time. (Translation: Increase your cash flow.)The SouthData design team understands the balance between creativity and clarity when making this kind of change. By incorporating color, improving image quality, and drawing the eye to neatly organized sections, your invoice can help streamline your branding and provide clarity for your customers simultaneously. It’s refreshing for everyone.Interested in this for your business? Contact us.

This Is Why Your Marketing Campaign Should Go Back to School

This Is Why Your Marketing Campaign Should Go Back to School

Back to school isn’t a day or a frame of mind—it’s a powerful marketing season that kicks off earlier than you might think. (Some schools start up again in early August.) And as one of the biggest spending seasons of the year, back to school is also an opportunity to drive some new business and get creative with your marketing efforts. In other words, summer is over, but that can be a good thing. The monthly invoice package you send customers can include an insert that’s designed within this framework. Offer “last chance” summer sales, promote the latest products and services you have, and anticipate your customers’ needs. These inserts are also a great way to touch base with them before the next big spending season. SouthData has a lot of experience creating these types of targeted messages, and we can come up with a fun campaign that fits within your brand guidelines and taps into this market. Contact us for more details before ...

The 2 Questions a Bill Needs to Answer Right Away

Jul 06 2017
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The 2 Questions a Bill Needs to Answer Right Away

At SouthData, we offer a variety of customer communication solutions, but we recognize that a bill's efficiency and clarity come before any other bells and whistles. Here are the two questions every bill should answer immediately. 1. "How much do I owe?" This is a case where the bottom line should be the top line, whether it’s a paper bill or an electronic bill. The number could never be too obvious. Loud and clear, front and center. 2. "When is it due?" The final call for payment is almost more important for you than it is for the customer. Don't bury this somewhere on the bottom of the paper or screen. Any other messaging, information, or design should support these two pieces of information, because the third question is the one we've all asked ourselves upon opening the mailbox or inbox: 3. "Is all I ever do pay bills?" Well, yes. That's all any of us do. To take the edge off and strengthen customer reten ...

3 Simple Branding Check-Ups That Make a Big Difference

Jun 29 2017
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3 Simple Branding Check-Ups That Make a Big Difference

While the Big Branding Things at a company get done, it’s the Little Branding Things—the ones that seem too obvious to mention—that can slip through the cracks. It happens. Here are three quick check-ups to ensure your company branding is in tip-top shape.1. Sincerely, All of Us.Anything that leaves your office is your office, which is why consistent email signatures are important. If Diane, Jim and Sam have the same sign off, but Todd changed the font and added his favorite GIF to the bottom, someone should ask Todd why. Personality is important, and there may be allowances depending on the industry, but there’s something reassuring about clean messaging. Consistency is not boring; it’s got a nice hum.2. The newest logo is the only logo.If you’ve refreshed, tweaked or bulldozed your company logo over the last few years, make sure everyone has the latest one. Even better, make sure that logo is on everything: invoices, press releases, business cards, brochures, t-shirts, etc. When ther ...

3 Tips for a Successful Trade Show

Jun 22 2017
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3 Tips for a Successful Trade Show

The SouthData team has been hitting the tradeshow circuit lately, spreading the word on billing services, postal processing, and online document management. As it goes with many things, better preparation leads to more opportunities at tradeshows. Here are a few simple tips for making the most of the experience:

5 Ways Optimized Mail Services Can Improve Your Business

5 Ways Optimized Mail Services Can Improve Your Business

As more and more companies transition to electronic billing, it’s important to remember that digital solutions can also improve print and mail services. Paper can be optimized. SouthData combines the latest mail technologies offered by the United States Postal Service (USPS) with our own proprietary software for more efficient mail delivery, maximized postage discounts, improved collections and maintenance of an accurate customer address file.