This Is Why Your Marketing Campaign Should Go Back to School Company news Lauren Bull back to schoolmarketing messageprint and mail Jul 13 2017 Back to school isn’t a day or a frame of mind—it’s a powerful marketing season that kicks off earlier than you might think. (Some schools start up again in early August.) And as one of the biggest spending seasons of the year, back to school is also an opportunity to drive some new business and get creative with your marketing efforts.In other words, summer is over, but that can be a good thing.The monthly invoice package you send customers can include an insert that’s designed within this framework. Offer “last chance” summer sales, promote the latest products and services you have, and anticipate your customers’ needs. These inserts are also a great way to touch base with them before the next big spending season.SouthData has a lot of experience creating these types of targeted messages, and we can come up with a fun campaign that fits within your brand guidelines and taps into this market. Contact us for more details before school’s back in session.