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Dear Diary: 3 Interesting Facts from the USPS 2016 Household Diary

Dear Diary: 3 Interesting Facts from the USPS 2016 Household Diary

The United States Postal Service recently released their 2016 Household Diary Study, which, since 1987, has set out to collect data on household use of mail and how that use evolves over time. The survey “collects household information on demographics, lifestyle, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies.” It’s a long, comprehensive, and interesting (really!) document. We pulled three facts worth noting about transactions mail.

This Is Why Your Marketing Campaign Should Go Back to School

This Is Why Your Marketing Campaign Should Go Back to School

Back to school isn’t a day or a frame of mind—it’s a powerful marketing season that kicks off earlier than you might think. (Some schools start up again in early August.) And as one of the biggest spending seasons of the year, back to school is also an opportunity to drive some new business and get creative with your marketing efforts. In other words, summer is over, but that can be a good thing. The monthly invoice package you send customers can include an insert that’s designed within this framework. Offer “last chance” summer sales, promote the latest products and services you have, and anticipate your customers’ needs. These inserts are also a great way to touch base with them before the next big spending season. SouthData has a lot of experience creating these types of targeted messages, and we can come up with a fun campaign that fits within your brand guidelines and taps into this market. Contact us for more details before ...